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Old 07-13-2004, 01:13 PM   #1
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Braille T-shirts let people get touchy-feely

This Braille T-shirt bears a secret message about the girl wearing it: she's "naughty."

There’s a cute guy across the bar.

Not really a guy you’d bring home to your parents, but he looks like he’d be an interesting Friday night.

If only he knew the dirty thoughts running through your mind.

Oh wait, he does.

That is, if you’re wearing one of notvanilla’s new T-shirts and the dude can read Braille.

The Vancouver-based company just released a new line of provocative T-shirts. With naughty messages written across the chest, the shirts encourage people to run their hands over them to find out what’s on your mind.

And if he can't read Braille, just flash him. Turn up the bottom of the shirt and the translation is printed just above the inside hem.

They translate to “Lickable,” “Use Me,” “Spank It,” and another sassy saying.

Besides a standard T-shirt, the suggestive tops will soon come in “Peekaboobs” halter tops, where showing the translations may reveal more than your belly button.

Co-creator Pete Pallett said the idea for the shirts came to him and his partner, Sally Blyle, while they were having coffee one Saturday morning.

“We liked the idea that someone could wear a graphically cool-looking T-shirt on the street and really be saying something a little naughty and cheeky,” he said. “It was the wearer’s dirty little secret, if you will.”

Pallett thinks people dig them because they are eye-catching and they invite interaction.

“We also knew the interaction that would happen between wearer and viewer could be fun and flirtatious,” he said.

The shirts are mostly targeted to 18- to 34-year-olds, both men and women. So far the sales have been evenly split between the sexes.

Notvanilla also has another line in the works, with the dirty words coming in the form of sign language.

Pallett said women interviewed about the shirts said they would never wear a shirt that said “spank it.”

But because of the coding on the Braille shirts, they would wear one of notvanilla’s new creations.

“They liked the idea of being able to reveal their naughty side to someone,” Pallett said, “Everybody has their little secrets, don't you think?”

The Braille shirts are available exclusively in at Hypatia shoes in Vancouver, and online at www.notvanilla.us . They are $37 including shipping and handling.
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